“If you don’t find your answer on the first page of Google, it doesn’t exist.”
Search engines are a major part of our lives – we use them everywhere! Just try to imagine life without GOOGLE! It’s pretty difficult today, when we use the search engine to help us with our homework; to find recipes; or to find that funny video:
But there was a time when Google didn’t exist.
There are many different types of search engines out there – but Google is the most popular, especially in Australia. Let’s be honest – we all use Bing to search for Google.
Basically, to use a search engine, you type something into the search bar and a list of sites and ads appear. There is a special process that helps decide which sites come up on your screen. There are 3 main steps between you searching for something and the site appearing.
- A crawler, which is an algorithm looks at what you have searched
- The crawler crawls through indexes of available pages to find suitable matches
- It processes the query and presents you with a list of pages
There are a range of different factors that impact whether a page is chosen, and this process is called ranking. Pages are chosen if they:
- Contain the key word or phrase multiple times
- Are relevant
- Are popular. This considers the number of click throughs and if any other sites refer to the page.
Have you ever really struggled to find what you are looking for on Google, and you have to click through to the 2nd, 4th or 8th page? Did you find that the results were just getting less and less relevant as you went on? Here’s an example – on page 1 of Google, when I searched “Wildwood Café,” I found out the location, opening hours and contact information of the restaurant, as well as some reviews. This is all relevant information, that contains the key phrase multiple times, and they would be popular. However, on the 12th page of my Google search, I was offered a book about the history of meat alternatives. There’s a very good reason why this book did not appear on page 1 – it doesn’t meet the 3 criteria.
Do you use something other than Google? Why?