Were you a fan of the popular naughties TV series Veronica Mars? Were you a devastated detective when it ended after only three spectacular seasons? I bet you were screaming when you found out they were making a movie!
But how did that movie come about?
Fans from all over the world came together and donated $5.2 million so that Veronica could be on our screens again! They did this through a website called Kickstarter, which is a crowdfunding website. The original campaign was for only $2 million, and fans raised that within 12 hours – I guess we all really wanted that movie!
Crowdfunding is the way we fundraise in the digital age. It allowed Rob Thomas (the Veronica Mars director and co-writer) to ask those who would be watching the movie to fund it. That’s pretty cool!
There are a few options:
- If you don’t reach your goal, you don’t keep any of the money raised
- You pay a 5% fee when you reach your goal
It all sounds pretty easy – but it’s actually rather difficult. The Veronica Mars campaign was one of the most popular and most successful. For smaller projects, organisers have to constantly watch their space and hope it will work.
This got me thinking – what else do we all put in a little to achieve a great outcome?
The first thing that comes to mind is Wikipedia! Wikipedia operates by allowing the everyday public to collaboratively add information and content to their site. This is called a type of ‘eBusiness Model’ called a Community Model.
Similarly to Kickstarter, Wikipedia makes money and operates through the donations of the very people who use it!
Hopefully producers keep using Kickstarter and we see a One Tree Hill movie soon! #ComeBackLucasAndPeyton
“Kickstarter funding brings ‘Veronica Mars’ movie to life” – http://www.cnbc.com/2014/03/12/
“Fundraising in a Digital World” – http://search.lib.monash.edu/primo_library/libweb/action/display.do?ct=display&fn=search&doc=TN_proquest1283786249&indx=1&recIds=TN_proquest1283786249&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&dscnt=0&vid=MON&highlight=true&institution=MUA&tab=default_tab&query2=corwdfunding&dstmp=1457660578364&frbrVersion=&query=any%2Ccontains%2Ccorwdfunding&vl(41902380UI0)=any&search_scope=au_everything&scp.scps=scope%3A%28catelec%29%2Cscope%3A%28catau%29%2Cscope%3A%28MUA%29%2Cscope%3A%28catcarm%29%2Cscope%3A%28mulo%29%2Cprimo_central_multiple_fe&bulkSize=10&displayField=title&dym=true&vl(freeText0)=corwdfunding&tabs=viewOnlineTab&gathStatTab=true